Account Director – B2B Marketing - London | Hybrid
Account Director – B2B Marketing - London | Hybrid
KMK Recruitment is working with an established and highly regarded marketing agency to recruit a super switched on and personable Account Director to join its close knit team.
This is a senior client services role with a strong B2B marketing focus, ideal for an Account Director who is commercially minded, strategically strong and confident managing complex client relationships from initial brief through to strategy, budget, execution and evaluation.
The Role
You will take ownership of a portfolio of B2B client accounts, acting as a trusted strategic partner and senior point of contact. You will be responsible for developing long-term client relationships, providing strategic marketing counsel, identifying opportunities for account growth and ensuring campaigns are delivered successfully, on time and within budget.
B2B marketing agency experience is essential for this role. You will need to demonstrate a strong understanding of the B2B landscape and be confident contributing to strategy rather than simply managing delivery.
You will have ownership across the full client lifecycle – from taking the initial brief and developing the strategy, through to scoping, budgeting, briefing internal teams, overseeing execution and measuring results.
About You:
We are looking for an Account Director or highly experienced Senior Account Manager with a strong track record within a marketing, social, digital or integrated agency environment. You must have demonstrable B2B marketing agency experience.
What’s on Offer:
Hybrid working Unlimited annual leave Company pension contribution Company laptop – choice of Mac or PC Regular team socials and events Employee perks and benefits platform Annual salary reviews Regular performance reviews Office breakfast and additional team benefits The opportunity to work within a collaborative, creative and ambitious agency environment Genuine opportunities for career progression and development
Interested?
If you are an experienced B2B Account Director/Senior who enjoys combining strategic thinking, commercial ownership and exceptional client management, we’d love to hear from you.
Key Responsibilities:
Take ownership of the day-to-day and strategic client relationship across a portfolio of B2B accounts. Build trusted relationships with senior stakeholders, including Directors, VPs, C-suite and global marketing teams. Act as a strategic marketing partner, bringing informed and commercially relevant B2B insight to client conversations. Manage projects from initial brief through to strategy, planning, execution and evaluation, ensuring objectives are clearly defined and delivered. Develop and oversee integrated B2B marketing strategies across social media, content, digital, websites, influencer activity and paid/organic channels. Lead the briefing process from client requirements through to internal strategy and creative teams. Oversee creative and strategic delivery, ensuring work is commercially focused, strategically sound and meets client expectations. Take full ownership of account budgets and financial management, including forecasting, scoping, estimating, budget tracking and invoicing. Manage resources across multidisciplinary strategy, creative, content, media and account teams to ensure projects are delivered efficiently. Identify opportunities to grow existing accounts, expand services and develop long-term commercial relationships. Lead content strategy across client accounts, ensuring activity is aligned with wider business and marketing objectives. Manage multiple concurrent projects and workstreams while maintaining excellent client service and delivery standards. Identify and implement improvements to account processes, systems and ways of working. Support the conceptual development of campaigns, connecting client objectives, strategy and creative execution. Line manage and develop junior members of the account team, providing coaching, mentoring and regular feedback.
You will ideally have:
3+ years’ experience within a client-facing agency environment, with significant B2B account management experience. Strong knowledge and understanding of B2B marketing strategy and the ability to provide genuine strategic counsel to clients. Experience managing campaigns across social, content and digital channels, including organic and paid social, web content and influencer activity. Proven experience managing the entire client journey from brief to strategy, budget, execution and evaluation. Excellent commercial awareness, with hands-on experience of budgets, forecasting, scoping, estimating and financial management. A strong track record of building and maintaining relationships with senior stakeholders. Experience managing multidisciplinary teams and coordinating strategy, creative, content and media resources. Strong briefing and project management skills, with the ability to keep multiple workstreams moving simultaneously. A proactive and commercially minded approach to account development and growth. Excellent communication, presentation and influencing skills. The confidence to challenge, advise and add value to clients rather than simply take instructions. Experience mentoring and/or line managing junior team members. Exceptional organisational skills and attention to detail. A genuine passion for B2B marketing, digital, social and content.